Lesson From The Trenches
Just like you, I use drip email campaigns to prospect for new business. I had created a fairly unsophisticated campaign...sort of homey, but talking to specific concerns of my prospect. For every 500 emails I sent out, I would average 1-2 requests for more information. Not a bad return.
Then, back in December, I switched to an HTML email campaign. I figured if I got 1-2 requests from the unsophisticated campaign, this should produce 3-4. The emails looked great, but definitely more commerical. Content was the same, just packaged differently. Result: no requests for information in 30 days.
Needless to say, I have gone back to my more homey emails and my information requests are back on track.
So, keep it simple! Forget the fancy stuff and stick to a more personalized approach.
If you would like help with your prospecting campaigns, give me call,
757-271-6047 or send me an email. I look forward to hearing from you.
Tuesday, January 31, 2006
Thursday, January 26, 2006
What Is A VA?
The first question most people ask is, "What is a Virtual Assistant and what can you do for me?"
First, a VA, or Virtual Assistant, is an independent contractor providing administrative, creative and technical support. I work off site...at my own computer in my sweatpants. Believe me, this is one VA who will never use a webcam!! Thus, saving you overhead costs. You don't provide space or equipment for me.
And because I am an independent contractor, you don't pay benefits, vacation time or employee taxes. I'm the best of both worlds! I offer the benefits of outsourcing along with the dedication of a valued Team member. You can find a more detailed explanation on my website.
What can I do for you? My specialties are systems development, marketing, listing coordination, Internet marketing, lead coordination, etc, etc. The only thing I can't do for you is make copies and put up signs & lock boxes.
If you are wondering if you need a VA, ask yourself how much time you spend sitting in front of a computer or fooling with paperwork instead of being in front of Buyers and Sellers. If your answer is "too much", then you need my help.
Learn more about me and my services by clicking here. Then e-mail me or give me a call and we'll figure out how I can help YOU!
The first question most people ask is, "What is a Virtual Assistant and what can you do for me?"
First, a VA, or Virtual Assistant, is an independent contractor providing administrative, creative and technical support. I work off site...at my own computer in my sweatpants. Believe me, this is one VA who will never use a webcam!! Thus, saving you overhead costs. You don't provide space or equipment for me.
And because I am an independent contractor, you don't pay benefits, vacation time or employee taxes. I'm the best of both worlds! I offer the benefits of outsourcing along with the dedication of a valued Team member. You can find a more detailed explanation on my website.
What can I do for you? My specialties are systems development, marketing, listing coordination, Internet marketing, lead coordination, etc, etc. The only thing I can't do for you is make copies and put up signs & lock boxes.
If you are wondering if you need a VA, ask yourself how much time you spend sitting in front of a computer or fooling with paperwork instead of being in front of Buyers and Sellers. If your answer is "too much", then you need my help.
Learn more about me and my services by clicking here. Then e-mail me or give me a call and we'll figure out how I can help YOU!
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